First party cookies
First party cookies are cookies set by www.eastlancsrailway.org.uk and can only be read by www.eastlancsrailway.org.uk
Types of first party cookies used on this website
First Party Session Cookies
First party session cookies are stored by www.eastlancsrailway.org.uk temporarily during a browsing session, and are deleted when you close your browser.
First party cookies on this website are used to give a more seamless browsing experience. If you wish to disable these cookies, we recommend you do so by disabling them directly within your browser. Please see the link at the bottom of this page for instructions on how to do so. Disabling these cookies may result in a slight degradation in the browsing experience of the site.
First Party Persistent Cookies
First party persistent cookies are stored by a website for a fixed period (usually a year or longer) and are not deleted when the browser is closed. Persistent cookies are used where a website needs to remember your preferences, for example, for more than one browsing session, and automatically apply them the next time you visit the site.
Third party cookies
Third Party Cookies are set by organisations other than www.eastlancsrailway.org.uk. For example, we use a third party analytics service (Google Analytics) which will set cookies to perform this service. They can be either session or persistent cookies.
This website may also contain content embedded from, for example, YouTube which can set it’s own (third party) cookies. See below for more information on Third Party Cookies.
YouTube
Web pages on the site may occasionally include embedded YouTube videos. Where this occurs, YouTube can drop standard, and flash-based, cookies to collect analytical information. If you wish to disable these cookies, we recommend you do so by disabling them directly within your browser. Please see the link at the bottom of this page for instructions on how to do so.
Google
Google Ads
This website uses the online advertising program “Google Ads” in combination with Conversion Tracking. In this case, Google Ads sets a cookie on your computer if you access our website via a Google Ad. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of our website before the cookie has expired, both we and Google can detect that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked using the websites of Ads customers.
The information obtained with the help of the conversion cookie is used to create conversion statistics for Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, customers do not receive any information that can be used to personally identify users.
- Re-marketing is a personalised form of online advertising that uses browsing history to show users products that they have previously shown an interest in.
- This relies on the collection of analytical data about users’ tracking cookies on their web browsers, but is not used for personal identification. Google use cookies and/or device identifiers to serve ads based on someone’s past visits to our website.
- We use Remarketing to show ads across the internet to users who have previously engaged with our website.
- Visitors can opt out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page or control the use of device identifiers by using your device’s settings.
Facebook Pixel
Conversion tracking helps us measure the return on investment of Facebook Ads by reporting on the actions people take after viewing those ads. We create pixels that track conversions, add them to the pages of their website where the conversions will happen, and then track these conversions back to ads they are running on Facebook.
No personal information is contained in or collected as a result of using these cookies or pixels.
– As an advertiser on Facebook, pixels on your website are used to give users a better experience and to show those that use your services and products, relevant ads on Facebook.
– Re-marketing on Facebook relies on the collection of Pixel data, but is not used for personal identification.
– Users have the opportunity to opt-out from this on Facebook: https://www.facebook.com/help/568137493302217/.
We respect your privacy and encourage you to use the links shown above if you feel this ad targeting is at all invasive, and sincerely appreciate you visiting https://www.eastlancsrailway.org.uk/.
Google – advertising, remarketing, audience targeting
This website uses the online advertising programme ‘Google Ads’ in combination with Conversion Tracking. Google uses cookies for advertising, including serving and rendering ads, personalising ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.
If we do engage in remarketing in the future, the following may need to be taken into consideration:
- Re-marketing is a personalised form of online advertising that uses browsing history to show users products that they have previously shown an interest in.
- This relies on the collection of analytical data about users’ tracking cookies on their web browsers, but is not used for personal identification.
- Third-party vendors, including Google, can use these cookies and/or device identifiers to serve ads based on past visits to this website.
- Visitors can opt out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page or control the use of device identifiers by using your device’s settings.
Google Maps and Google API
This website may use embedded Google Maps and the Google API to enhance site content. Google capture some information as you view a map on their servers, to remember options and preferences such as location, zoom level or type of map, but some analytical information is also transferred about usage.
If you wish to disable these cookies, we recommend you do so by disabling them directly within your browser. Please see the link at the bottom of this page for instructions on how to do so.
Disabling these cookies may result in embedded Google Maps not being displayed correctly (or at all) and not remembering preferences such as location, zoom level or type of map.
Facebook, Twitter, Pinterest and Google+ Social Sharing
When you use one of the social share buttons on the www.eastlancsrailway.org.uk website, a cookie may be set by the service you have chosen to share content through.
The East Lancashire Railway does not control the dissemination of these cookies. You should check the relevant third party website for more information about these cookies. Links are available at the foot of this page.
Useful links
